BMW’s New PHV “3 Series Sedan 330e” and “2 Series 225xe Active Tourer
CLIENT : BMW JAPAN
DATE : January 26, 2016
VENUE : Tokyo Prince Hotel Garden Island
three point one four Ltd. worked with BMW again on 2015 January 26th for the unveiling of BMW’s new PHV 330e 3 Series sedan and the 2 series 225xe active tourer. three point one four Ltd. was responsible for full production of the event, which included venue research, movie video production, stage construction, and stage direction. While taking into consideration the two themes of the event which were “Eco Friendly” and “Advanced Technology”, three point one four Ltd. chose a venue with completely natural lighting and futuristic decoration. The event was a success as BMW successfully launched its new series 330e 3 series sedan and 2 series 225xe active tourer to the public.