On September 25th, BMW Japan held a press conference unveiling their new MINI Clubman. three point one four Ltd. was responsible for full production of the event. After the CEO of BMW Japan, Peter Kronschnabl, gave a speech, the unveiling for the new model by MINI began. As soon as the music started, 2 models appeared with bags in their hands, unveiling the new Mini Clubman. Under a new corporate identity, the first press event for MINI was deemed a success.