Rolls-Royce Dawn Media Unveiling
CLIENT : BMW JAPAN
DATE : March 15, 2016
VENUE : Le Bain/Sakurai Baisa Kenkyujo
On March 15th-16th 2016, luxury automaker Rolls-Royce introduced it’s new model DAWN, with a press release event and a media session over two days at Le bain gallery and Sakurai Abucha Institute tea shop, in the Minami-Azabu neighborhood of Tokyo. Three point one four Ltd. was responsible for planning, production, and operation of the event. Despite the short preparation period and unexpected poor weather in a semi-outdoors venue that interfered with decoration plans, we were able to safely make last minute changes to execute a successful event and please the clients.